This looks like a huge undertaking and it is. Don’t be overwhelmed. You
will have plenty of class time to complete this Endeavour. It is intended
that you have fun exploring many different advertisement tactics. The best
approach to this problem would be to simply divide and conquer! Have
Students will be evaluated using a
By accomplishing this Web Quest, you will have gained a solid
foundation in making critical decisions regarding attempts of
persuasion. Hopefully, you will be able to make buying decisions on
your personal needs as opposed to the influence of advertising.
Remember, advertisers spend their lives trying to figure out how to
get you to spend your hard earned money.
This unit is designed for you to become a better and
more observant consumer and to recognize what propaganda in advertising
is. The large companies, whose slogans you readily recognize have paid
some advertising company a bundle of money for a creative advertising
campaign. Have you watched American Idol? Do you see the cups on the
judges table, the car offered to the winning contestant? What
commercials play during breaks? Do you realize that advertising on TV
costs millions per minute?
In this unit you are
going to pretend that your team have been hired by the Rock-o-ganda Campaign
Company to develop an
advertising campaign for the next top "triple-threat", big star. You are to
use several advertising techniques to promote the executives of
Rock-O-Ganda's "Star". Be sure to
watch TV campaigns over the next few days to get some ideas for your own
campaign. Look at reruns of Super Bowl games, or Canada's Got Talent,
Dancing with The Stars, American Idol and other similar shows. Watch
carefully for little signs of advertising. Even subliminal messages you
don't think are there, but on close examination you 'detect' are there.
Start by making a Rock-o-ganda Portfolio. Use a two pocket folder as a
On the outside design your cover and put the names of the group and the date
of the project.
Develop a persuasive advertisement that is clever and effective, and could
promote a "Star", persuasively, without offending the sensibility of the
audience. How will you do
this? First you need to learn the terminology and pitfalls of
Follow this Web Quest and it will help you become a more
persuasive advertising writer and you will be able to create an advertisement that
appeals to the viewer, without shameless propaganda for the promoter. This
Web Quest will help you recognize and write an effective and honest advertisement.
By the time you are
finished you will be
able to spot tricks of advertising and avoid falling into traps set for
consumers. For instance, one famous trap that some advertisers use are subliminal suggestions-
These are messages planted in between takes and run during movies that
cause movie goers to go to the snack bar even though they
were unconscious of seeing the images and weren’t even hungry.
able to demonstrate that effective
citizenship requires us to think critically about what we hear, see, and
read in media.
be able to distinguish between truthful and Poor quality
be able to analyze and synthesize in order to develop an honest and
effective ad campaign.
I will pair you
with three partners. You are to gather information about advertising
and use that information to develop an advertising campaign for a product
that you both have decided on. In order to do a quality job on any project, it is
important to research the options. This adventure begins with a
little exploration on the web. You will define propaganda techniques, make
an outline of historical ads, learn the necessary elements in a good ad
promotion, listen to famous slogans, and critique five ads found on the
internet. After you’ve developed an understanding of propaganda
techniques, you’re ready to develop your own ad.
Choose one of the
five products included in your Rock-o-ganda portfolio to develop a slogan, skit, poster,
packaging. Rock-o-ganda’s portfolio includes the following items: a Star
[need not be a person],
dance routine, a skit, and the star's first hit single. Your purpose is to
develop this 'triple threat' star [one who can sing, dance and act] and
make an effective campaign that appeals to a wide audience.
WHAT YOU WILL NEED TO DO -You
will present the campaign to the class. Use posters effectively, and
make sure you have a PowerPoint Presentation.
Develop an advertising campaign for your
Rock-o-ganda star by doing the following:
Begin with a PowerPoint
Presentation outlining how you will approach the advertisement. Make
sure you show your slogan for the star and 'demonstrate' how they
are the next big 'triple threat star'.
Explain how you plan to promote
your advertising and what media and social sites you will promote it
Next present the
name of the Star's single [perhaps have your star sing a few lines
of the song]
Have a video of
the star showcasing her/his acting and dancing ability. [brief promo
four common advertising techniques you used for this promotional
campaign and explain why the
elements you used will be successful in promoting the Star.
Include a popular slogan
for your star and how you will promote his/her 'image'.
A very good list
of sites that could help you are found
Since your grade on this project is determined by the work generated by
team, you will want to work with partners carefully. All students must
show their work and be able to prove they contributed. The best problem solving approach to this project would be
to DIVIDE AND CONQUER!!
1) There are many
techniques advertisers use in order to convince consumers to buy
products. Some of the more common techniques of persuasion include the
following: bandwagon, transfer, name calling, repetition, glittering
generalities, deck stacking, and snob appeal. Lookup and define six
popular propaganda techniques. Find and list an example of each. Use the
following websites to determine definitions of at least six different propaganda techniques.
[But you are not limited to the web-you should also read books or
magazines about this topic] Be sure to
put this into your Roc-o-ganda Portfolio. You may use other sites.
2) It is wise
to learn from the past, for it helps us live better in the future.
Take a few minutes to explore the history of advertising. Develop a
timeline that outlines at least five popular advertising campaigns from the 1920’s through the
1990’s. Be sure to include some war propaganda from the WWII era. Save in
Write a 3 or 4-paragraph essay explaining
the elements that are necessary in creating a successful advertising
campaign. Be sure to put
this into your Rock-o-ganda Portfolio.
Look up, read, listen to,
and list four
popular advertising slogans. Use a chart to describe what is similar and
different between them. Then below explain what worked and what didn't
or what you thought of these slogans. Store in your Portfolio.
four different advertisements. Choose four different types from
this list: TV, Radio, magazine, Web
Site, billboards, store windows, Car distributors, hair salons, Spa Ads,
Store Ads, etc. Fill in the Critique Worksheet
about each ad you choose to do. Be sure to explore and analyze ‘critically’
each one in the same format.
Put this into your Rock-o-ganda Portfolio.
6) You have come to
the end of your research. Now you get to use your newly gained
knowledge and innate creativity to develop your own Rock-o-ganda advertising
campaign. Develop an advertising campaign that will knock the socks
off Rock-o-ganda executives. Your portfolio should include the
following: slogan, skit, dance routine, and hit single. Make sure you
think about your star's image and how you will appeal to fans.
Your team will
hand -in your portfolio with the completed tasks 1 though 5. Next
you will present your PPT presentation to the entire class. You may
include a video of your stars first single and a skit showing
The exciting part
comes when you present this advertising campaign for your 'star'. Pretend
that your classmates are Rock-o-ganda executives and you have to sell them
on your campaign.