Names in Group:_____________________________________

Name of Campaign:___________________________________

Student Learning Assessment Rubric for Rock-O-Ganda Portfolio

Criteria

5

4

3

2

1

Analytical skill applied to interpretation of propaganda

Extensive and insightful audiovisual elements

 

Insightful audiovisual elements

 

Good audiovisual elements

Correct audiovisual elements

Incorrect display of  audiovisual elements

Knowledge of propaganda

Extensive mastery of audiovisual narrative conventions

Very good mastery of audiovisual narrative conventions

Good mastery of audiovisual narrative conventions Proficient mastery of audiovisual narrative. Weak mastery of audiovisual narrative.

Ability to distinguish between good slogans and those promising false message.

Excellent ability to write a tasteful slogan which was supported by the message and suited campaign perfectly.

Very good ability to write a tasteful slogan which was supported by the message, but not entirely suitable.

Good ability to write a tasteful slogan which was somewhat supported by the message, but may be a bit too 'cute'.

Fair ability to write a tasteful slogan which was barely supported by the message, and was barely suitable.

Weak slogan which did not relate well to the campaign.

Ability to critique advertisements in mainstream media sources.

Excellent knowledge and understanding of subliminal and suggestive messages.

Very Good knowledge and understanding of subliminal and suggestive messages.

 

Fair knowledge and understanding of subliminal and suggestive messages.

 

Limited knowledge and understanding of subliminal and suggestive messages.

 

Lacking in awareness of  subliminal and suggestive messages.

 

 

 100%

85%

75%

65%

Below 50%

 

 

 

 

 

 

 

 

 

 

 

Campaign Oral - Multimedia Project Rubric
Assignment: Creative Communication of Rock-O-Ganda Campaign: 
  5   4 3 2 1
Topic/Content

/20

Covers topic completely and in depth.  Would be appealing to a wide audience. Covers topic very well. Would be appealing to most audience.

 

Includes essential information and is somewhat appealing to a select audience. Includes some essential   information with little appeal.

 

Includes little essential information and would not reach a wide audience.
Technical Requirements

 

/20

 Included all components for the campaign and all were visually appealing. Included all components for the campaign and only one was not visually appealing. slogan, poster, , and packaging of product.]

 

Included all components for the campaign but several were not visually appealing. slogan, poster, , and packaging of product.] Left out one of the components for the campaign or several lacked visual appeal. [slogan, poster, , and packaging of product.]

 

Failed to include three of the main components for the campaign. slogan, skit script, poster,  and packaging of product.]
Skit or Power Point

 

/20

Excellent presentation effort, message came across very well, easy to discern the message, visual appeal excellent. Very good presentation effort, message was easily discernable. Problems were slight in presentation. Good presentation effort and message was fairly obvious. A fairly good presentation effort with a somewhat discernable message. Did not put forth a great presentation effort and message was non existent.
Cooperative Group Work

 

/20

Assumes a clear role and related responsibilities.  Motivates others to do their best. Works well with others. Quite a bit of encouragement of peers took place. Works well with others. Takes part in most decisions and contributes fair share to group. Works fairly well with others, but has difficulty sharing decisions and responsibilities. Students did not work well with each other, in most situations.  Did not share decisions or responsibilities.
Oral Presentation Skills

 

/20

Communicates ideas with enthusiasm, clear voice projection, easy to follow, appropriate language, and clear delivery was excellent. Communicates ideas with good enthusiasm, but some  voice projection issues, appropriate language, and clear delivery. Communicates ideas with proper voice projection. Adequate preparation and delivery. Difficulty communicating ideas, due to voice projection, lack of preparation, or incomplete work was in evidence. Great difficulty communicating ideas.  Poor voice projection.   Little preparation or incomplete work.

Scale: [5= 18-19]   [4=16,17]     [3=13,14,15%]             2= [10, 11,12pts.]     1=[9 &below ]

Total Points